Ecommerce stores and online shopping have seen a very sharp rise as more people become tech savvy, and spend a lot of time on the internet and their smartphones. Many businesses are now trying to get a slice of the action by venturing into digital space. What they fail to understand though is that you cannot just simply set up an ecommerce store, and pray for more traffic and sales to come your way. You need to put in the effort to market your website and store, or engage an ecommerce SEO agency to do it for you.
One of the key marketing strategies an agency like https://www.786seo.com/ will recommend is search engine optimization or commonly known as SEO. SEO is a continual process of perfecting various aspects of your website or ecommerce store, so as to get it ranked high for selected keywords, on Google or other search engines. It is a rather tedious process which takes at least a year or more to see favourable results, despite the amount of budget you put into perfecting it. Usually, SEO agencies begin the SEO process with doing keyword research, so let’s look at some tips to do just that.
You need to start your SEO journey with planning, research and analysis. Venturing into SEO without proper planning, research and analysis is akin to navigating a large ship in a vast ocean without first planning the course of direction and finding out about obstacles that lie ahead. You need to be aware of which keywords to rank for your website, their competition levels and how to beat your competitors in order to rank high on the search engines.
The utmost important step in SEO is to do keyword research and demand analysis on suitable keywords with buying intent, to quantify the search traffic and comprehend the amount of audience searches per month, and to project the business impact of SEO. You can do all these by utilizing two powerful keyword research tools, namely Google Keyword Planner and Ahrefs.
Google Keyword Planner usually displays the average monthly search volume for keywords that are searched on Google and its Search Partners. While it focuses mainly on Google search results, it can give you a rather accurate account of audience search patterns since Google is currently the leading search engine used by most online users.
Google Keyword Planner is free to use and all you need is a Google Ads account to start using it. However, if you do not run paid Google Ads in your account, you can only see the estimated number of audience searches per month for each keyword. As such, it is advisable to run some paid Google Ads (even if it is a minimal sum) so that you can get more precise audience search volume and other relevant data.
Ahrefs, on the other hand, is a paid keyword research tool and the monthly prices may seem a little steep but trust us when we say that it is worth every. You can obtain a whole range of data from Ahrefs pertaining to keyword research as well as competitor analysis (more about this below). Ahrefs offers a 7- day trial at $7 if you prefer to explore it first before committing to a monthly plan.